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Tuesday, April 2 • 11:00am - 11:45am
How to Innovate - Using White Space Analysis to Spark Disruption in an Industry

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Spending resources to obtain patent protection on innovation is not necessarily the right business decision for every company. In fact, for some companies, patenting can initially be a business detriment and/or an inefficient use of capital. Yet, this is not to say the patent universe is not one of (if not the) greatest learning tool on the planet for sparking white space innovation and driving disruption in an industry.

To demonstrate the disruption white space analysis can have on an industry, this presentation recounts a situation where the presenter used white space analysis to develop a technology centered around a unique solution to a real world problem, secured around 20 patents, and ultimately sold the technology to Garmin Industries. Learnings captured from an in-depth review of the state of the art and the identification of a white space gap led to the identification and refinement of technology primed for a less sophisticated industry. This presentation explores the development of the technology to fill the white space gap, and how that technology became valuable to one of the largest technology companies in the world.

avatar for Erik Antonson

Erik Antonson

Patent Agent, Advent
Erik Antonson is a Patent Agent at Advent.  Erik has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Computer Science with a specialization in Artificial Intelligence.  At Advent, Erik specializes in several aspects related to patents and innovation analytics... Read More →
avatar for Ryan Grace

Ryan Grace

Owner / Partner, Advent, LLP
Ryan Grace is an Owner of Advent, a law firm devoted to intellectual property, innovation and technology.  He sits on the innovation teams for some of the largest companies in the word and provides business analytics around innovating in tangential markets and whitespace.  Ryan... Read More →

Tuesday April 2, 2019 11:00am - 11:45am CDT
Windsor Vll-Vlll